let’s talk about Canada’s media problem
As media consolidation intensifies and “neutral” coverage quietly platforms and normalizes far-right narratives, we’re watching Canada’s information ecosystem slide further into chaos.
Mainstream outlets are failing to meet the moment. Right-wing disinformation is flooding social feeds, podcasts, and “nonpolitical” spaces like comedy and sports. And the myth of neutrality? It’s masking complicity.
We need a counterforce.
Left-leaning content is outnumbered 5-to-1 in online audience reach
Source: 2025 Media Matters study
Heimans, J., & Timms, H. (2018). New power: How power works in our hyperconnected world—and how to make it work for you
CREATORS IN THE STATES ARE SEEN & VALUED IN A WAY WE ARE NOT.
-
Wired Magazine
WIRED Magazine has highlighted how content creators are shaping the 2024 Presidential election, showing that digital influencers—rather than traditional media—are becoming the primary way people engage with political discourse. As trust in legacy news declines, creators are filling the gap, translating complex issues into accessible content that resonates with their audiences.
-
Chorus Media
Chorus Media is a U.S.-based collective of progressive digital voices, designed to counter the far-right’s dominance in online spaces. Chorus provides resources, infrastructure, and coordination to help left-leaning creators disrupt disinformation, organize audiences, and shape narratives in a more sustained and impactful way.
Their model reflects a growing recognition that media influence no longer belongs solely to traditional outlets—creators are now a central force in shaping public opinion.
-
White House Communication
The White House is Turning to Content Creators—Here’s Why That Matters
The Trump White House has opened media credentials to content creators, podcasters, and digital influencers, giving them direct access to political coverage alongside traditional journalists.
Previously, the Biden administration built a creator network to engage younger audiences, shape narratives, and bypass traditional media channels to communicate policy directly.
